San Francisco Fashion And Merchants Alliance
@ http://www.sffama.com/
Presents

Prêt-à-Porter San Francisco
@ http://www.pretaportersf.com/
Summer Collection and Sample Sale

Featuring:
- TOSCA SORAYA

and...
- 1st GEAR
- ANYA TATARENKO
- CITIZEN BODY
- DANIELLE PETTEE
- ROCK CHIQ
- MAGDALENA TREVER
- MALIN NAMITA COUTURE

June 26th, 2010, Saturday
Door Opens at 6pm
Trunk Sale 6-8pm and after runway
Runway Begins Between 8pm-9pm
$10 Door, $20 VIP Seat
Dress To Impress

Press Club
@ http://www.pressclubsf.com/
20 Yerba Buena Lane
San Francisco, CA 94103

WHAT IS PRET-A-PORTER?

Ready-to-wear or prêt-à-porter (often abbreviated RTW; off the rack or "off-the-peg" in casual use) is the term for factory-made clothing, sold in finished condition, in standardized sizes, as distinct from bespoke clothing made to measure for a particular person. Off-the-peg is sometimes used for items which are not clothing.

Ready-to-wear has rather different connotations in the spheres of fashion and classic clothing. In the fashion industry, designers produce ready-to-wear clothing intended to be worn without significant alteration, because clothing made to standard sizes fits most people. They use standard patterns, factory equipment, and faster construction techniques to keep costs low, compared to a custom-sewn version of the same item. Some fashion houses and fashion designers produce mass-produced and industrially manufactured ready-to-wear lines, while others offer garments that, while not unique, are produced in limited numbers.

ABOUT SFFAMA

SAN FRANCISCO FASHION MERCHANTS ALLIANCE, INC. is a California non-profit corporation that is a social development network that champions in various sustainable projects in support of the thriving local fashion industry in the San Francisco Bay Area.

Utilizing social marketing, industry events and mixers, speaking forums, apprenticeship programs, business opportunity matchings, entrepreneurship structure modeling, and web 2.0 technology development.

SFFAMA, Inc. possesses the in depth understanding of the ever changing and unique San Francisco Bay Area fashion industry landscape. In utilizing the latest technology in social media marketing and hosting innovative industry related events.

Our organization is focused on tackling the local fashion entrepreneur needs in the current economic climate and in all facets of their business strategy to offer solutions by means of altruistic vision, coop alternatives and sustainable approach.

SFFAMA, Inc. was created to provide an ongoing open dialogue between the local merchants and fashion entrepreneurs to form a cohesive alliance in promoting altruistic creative synergy and productive business opportunities.